In a recent gathering of political stakeholders, Dr. Sulaiman Olanrewaju, Special Adviser on Media and Chief Press Secretary to Oyo State Governor, Engr. Seyi Makinde, emphasized the importance of understanding one’s principal before marketing them to the public. According to Dr. Olanrewaju, “to promote anybody or product, you have to know that person or product, understand the product, what it stands for, and believe in it.” This, he noted, is particularly crucial for media aides working for political office holders.
As a seasoned media expert, Dr. Olanrewaju stressed that knowing one’s principal is not just about familiarity, but also about understanding their vision, values, and goals. “If you are a spokesperson to a political office holder, you must know your principal very well, love your principal, and believe in his vision,” he advised. “If you don’t believe in his vision, you don’t have business working with him.” This, he noted, is essential for effective communication and branding.
Dr. Olanrewaju praised Governor Makinde’s leadership acumen, noting that his transformative and inclusive strategy in government has made it easier for his media team to market his brand. “Governor Makinde’s vision is a straightforward and life-changing one that aligns with the primary function of any government at all levels,” he said. “The Oyo state government under his watch has been a transformative one, changing poverty to prosperity spanning numerous sectors, including infrastructure, health, education, and agriculture.”
The media aide highlighted the importance of staying true to one’s vision and values, noting that Governor Makinde’s commitment to his vision has been evident in his policies and actions. “You don’t need to be a genius to know that his vision is taking people from poverty to prosperity, and poverty is not limited to just having money in your pocket,” he said. “Insecurity is poverty; when there is security, it is prosperity.”
Dr. Olanrewaju’s advice is particularly relevant in today’s fast-paced media landscape, where effective communication can make all the difference in shaping public opinion. By understanding their principals and believing in their vision, media aides can create compelling narratives that resonate with the public.
This call to action is timely, given the current political landscape in Nigeria. As the PDP seeks to strengthen its presence and influence, it is essential for its members to present a united front and work towards a common goal.
In conclusion, Dr. Olanrewaju’s advice to media aides working for political office holders is a valuable reminder of the importance of understanding one’s principal and believing in their vision. By doing so, they can create effective communication strategies that resonate with the public and help their principals achieve their goals.
As the political landscape continues to evolve, it is essential for politicians, media aides, and stakeholders to prioritize effective communication, transparency, and accountability. By working together, they can build stronger, more resilient communities and promote positive change.
Ultimately, the success of any political administration depends on the quality of its leadership and the effectiveness of its communication strategy. By following Dr. Olanrewaju’s advice and prioritizing the understanding of one’s principal, media aides can play a critical role in shaping public opinion and promoting their principal’s vision.
